Marketing report (Analysis & SWOT ipod touch or iphone 4) Essay

Marketing report (Analysis & SWOT ipod touch or iphone 4) - Essay Example Apple’s target market is often young and middle aged adults looking for excitement on the go and it’s because of this reason that Apple has developed products which offer the entertainment element on the go. Consumers can rip their music, videos and photos on their devices and carry them and use them wherever they go. Apple has also attempted to target young professionals by offering them products like Apple IPhone and Apple IPad to check their emails, surf internet as well as watch videos and movies anywhere anytime. The overall marketing mix of the company is based upon offering premium products through its own chain of stores and other partners besides having an online store. Further, the brand recognition of Apple has reached to a level where its products are self selling in nature. This report will present a situational analysis of one of its newly launched products i.e. Apple Iphone 4 with special reference to London, UK. Situational Analysis This section will dis cuss both the internal as well as external environment of Apple Iphone 4 with first section will be on the assessment of the internal environment. Internal environment Iphone 4 is a sequel to the much successful Iphone product line of Apple which has overtaken the smartphones market by storm. Based on the Apple’s own mobile operating system, this product combined the Apple’s already successful MP3 Player IPod with the added utility of mobile phone and other applications. The IPhone therefore was the result of the vision to combine music and mobile communication on the go while allowing consumers to check their emails, surf internet and use so called apps on their Iphones. It is also important to note that Iphone 4 comes with added features such as retina display, face time as well as with iBooks where consumers can actually read the eBooks on their Iphone4. (Apple Inc, 2010). These features were absent from the earlier versions of the Iphone. Apps have also proved a re ally an important source of not only improving the productivity but also created fun and excitement for the users also. (Sintumuang, 2011) Like its predecessor, Iphone was targeted as the young and middle age individuals who were looking for some added functionalities in the phone. Apple therefore has followed the segmentation strategy based on people rather than on markets. (Asay, 2010) Iphone 4 comes with the face time utility allowing users to make video calls besides enjoying high speed internet. Consumer trends therefore suggest that the customers are willing to pay the premium price for the product given the brand name and product quality of the phone. It is also important to note that Apple faced a rather tricky situation at the beginning of the launch of Iphone due to some technical issues which somewhat distracted the customers. However, the situation was overcome and the new models are now being sold with further technical refinements. A closer look at the marketing mix si tuation of the product would suggest that Iphone4 is priced at premium and is sold in the range of ?500 to ?6201 for two different models according to the storage capacity. Pricing of the product therefore suggest that Apple is charging premium for the quality and breadth of services it provides through its allied service iTunes. Product is mostly distributed through

Statistical Process Control (SPC) Essay Example | Topics and Well Written Essays - 500 words

Statistical Process Control (SPC) - Essay Example In contrast to this, SPC uses statistical techniques to ascertain whether there are any deviations in the production line that may end with the project being rejected. The concept behind the viability of the SPC is that any product in a production process will have a certain degree of deviation in terms of its properties, which will vary slightly from its design values. SPC manages these deviations and prevents them from getting out of control, by analyzing the variances within the process from time to time. For example, by using statistical tools, any person who oversees the functioning of the production line can use them to detect any profound and undesirable changes (which exceed the specified limits). The causes of any such variation could be due to a host of factors such as wear and tear due to continued use etc. and as such the technique offers a great chance of correcting the problem at the source itself thereby ensuring that subsequent products from the production line stay well within the desired limits. In worst cases, this could alert the supervisor so that he/she may stop the production in order for the problem to be rectified.